Marketing Planning – Ensuring a Flexible Path to Increased ROI
Marketing planning allows a dealership to build a flexible plan that can change with the market, but also provides the best bang for the buck to help your sales. Here’s how those goals can be accomplished:
- Short-term and long-term planning allows for longevity and consistency in your messaging
- A written schedule helps you to stick to the plan and manage expenses
- A monthly budget can be managed better and is easier to gain approvals where necessary
- A well thought out plan can mean your advertising in the right channels, spreading your message where most appropriate and create predictable outcomes