Our search engine optimization (SEO) audit process has one goal – make sure you maximize the free traffic from the search engines. It’s that simple.

We use best-in-class tools to uncover every opportunity for improvement in your organic appearance.

Whether you need an audit of existing opportunities for improvement, or implementation of those improvements, we can do that like we’ve done it for over 20 years.

We look at your current SEO efforts from two perspectives – on-site SEO and off-site SEO.

Here are some of the services Dealer Marketing Ops can provide:

ON-SITE SEO

• Technical SEO Audit
  • Analyze and resolve issues like slow loading speeds, mobile responsiveness, crawl errors, and security issues (HTTPS).
• 404 Error Fixes & Redirects
  • Resolve broken links and implement proper 301 redirects to prevent loss of traffic and link equity.
• Mobile Optimization
  • Ensure that your website is fully optimized for mobile devices, enhancing usability and search rankings, particularly for mobile-first indexing.
• User Experience (UX) Enhancements
  • Improve navigation, reduce bounce rates, and optimize for conversions by enhancing your site’s overall user experience. Optimize for loading times, interactivity, and visual stability to ensure a smooth user experience and better rankings.
• Keyword Research
  • Identify high-value keywords that target your audience that have local intent and drive relevant traffic to your website. Ensure you’re using the best techniques for ranking for the optimal search terms.
• Content Optimization
  • Improve the quality of existing content by strategically incorporating keywords, enhancing readability, and aligning with search intent. Regularly review and update older content to ensure it remains relevant, up-to-date, and optimized for search engines.
• Meta Tags Optimization
  • Optimize title tags, meta descriptions, and header tags to improve search engine visibility and click-through rates.
• URL Structure Optimization
  • Ensure URLs are clean, concise, and keyword-rich, helping both users and search engines navigate your site.
• Internal Linking
  • Strategically link related pages within your website to improve navigation, distribute authority, and boost page rankings.
• Image Optimization
  • Compress images, add descriptive alt tags, and ensure fast load times to improve both SEO and user experience.
• Content Gap Analysis
  • Identify missing content opportunities on your site by comparing your content against competitors to fill gaps and capture more traffic.

OFF-SITE SEO

• Local SEO & Google Business Profile
  • Optimize your Google Business Profile (GBP) and third-party listings to improve local search visibility and attract nearby customers. Monitor merchandising effectiveness, video usage, content updates and other factors affecting SEO performance.
• Reputation Management
  • Monitor and manage online reviews and brand mentions to ensure a positive online presence that appeals to both users and search engines.
• Competitor Analysis
  • Evaluate competitive dealer’s site speed, GBP usage, and other strategies to uncover opportunities for growth and identify areas where your website can outperform the competition. Analyze your competitors’ backlink profiles to identify how your link profile stacks up against your competitive dealers.
• Referral Link Analysis
  • Analyze your referring links from the OEM, Social properties to uncover opportunities to optimize the link for increased traffic and increase rankings.
• Social Media Integration
  • Evaluate your brand’s presence on social platforms to drive traffic and signal social proof to search engines.

The deliverable is a complete report of all pages analyzed, a summary of the findings, along with a list of specific and actionable tasks that will improve your organic ranking.

Each service works cohesively to strengthen your website’s online visibility, drive more organic traffic, and improve your search engine rankings.

These services ensure comprehensive coverage of both on-site and off-site strategies, all designed to enhance your site’s performance and ultimately improve your organic traffic.