Website Audits – The Most Important Bottleneck to Manage

Your website is the one place that most of your buyers visit. Yet, why do 100’s of visitors go to your website every day but never walk into your showroom? Your home page is the most viewed page on your site – is it working hard for you? Increasing the conversion rate of your website is likely the most impactful change you can make to your marketing process. Let’s discuss how we do that:

1. Utilize best in class designs, colors, messaging and workflow on your site 
2. Measure/track conversions and utilization to know where to focus change
3. Examine merchandising to promote the optimal photos, price display, comments, etc.
4. Make sure it’s easy and intuitive for visitors to convert
5. Verify you’re using the best / latest OEM-approved template with the latest design techniques
6. Analyze calls to action to determine which are working and which can be removed or improved
7. Use heatmaps, broken link checkers and other testing tools to optimize speed, time on site, bounce rate, etc.

We can perform audits, recommend changes, and train your staff to audit your website!

Let our 21 years of website design experience be a strategic advantage for you